Fractional social & creator marketing

Social and creator marketing that brings in customers, not just views.

I build social channels and influencer programs for brands that want measurable growth. Ten years in sales, six running creator campaigns for national brands and major labels.

Featured workLyft × DivvyGoliath DataWalker HayesSleepy Hallow
By the numbers

Results that showed up in the pipeline.

70%

of all new customers came from the social channels I built at Goliath Data.

20K

followers from zero in six months, across Instagram and TikTok.

50+

music campaigns run for artists and labels.

$3.5M

largest contract managed. Monthly budgets up to $500K.

Selected work

Selected work.

Social + creators · 2025–26

Goliath Data

Built a real estate data company's social presence from scratch with founder-led, on-camera content that let buyers get to know the team. Ran a roster of 50 creators posting about the product, plus the agreements, compliance and reporting behind it.

0 to 20K followers in six months. Social drove 70% of new customers.
See @verysuccessfulcompany ↗
Brand campaign · 2024

Lyft × Divvy

Ran the Lyft x Divvy creator campaign at Ubiquitous, from strategy to creator recruiting to delivery. Earlier, recruited creators and helped write and edit Lyft's rider UGC campaign.

Published case study.
Read it on Ubiquitous ↗
Music · Viral dance

Walker Hayes, "Fancy Like"

Walker Hayes created the dance. I recruited large creators across verticals to take it well beyond country audiences.

A cross-genre TikTok trend.
Music · Hip-hop

Sleepy Hallow, "2055"

Creator seeding for one of 50+ music campaigns I ran for artists and labels, matching the track to creators whose audiences would carry it.

Broad organic adoption of the sound.
What I do

How I can help.

Influencer programs

Sourcing, outreach, negotiation, contracts and reporting. Full service or just the pieces you need.

Social media management

Short-form content, posting and community management across two channels, measured on customers.

Creator & music seeding

Placing the right creators on a product or song at the right time.

SEO & websites

Fast, clean sites built to be found in search.

Retainer or project Fractional & contract Remote Custom package per client
The story so far

Experience.

2020 – now

Fitch MarketingFounder

Grew a TikTok following to 500K+ in the first year. Built a talent agency representing creators with 200K to 3M followers. Now consulting for brands.

2025 – 2026

Goliath DataVP, Brokerage Partnerships

Social, creators, partnerships and enterprise sales for a real estate data and CRM platform.

2024 – 2025

Find Your InfluenceVP, Partnerships

Enterprise partnerships at a large influencer marketing firm.

2021 – 2024

UbiquitousDirector, Campaign Strategy

Contracts from $50K to $3.5M. 50+ music campaigns. Brand work for Lyft and more.

2014 – 2021

Sales leadershipLegalShield

Led 40+ reps. Top 1% nationally.

Contact

Let's talk about your goals.

zach@zachfitch.com