Social + creators · 2025–26
Goliath Data
Built a real estate data company's social presence from scratch with founder-led, on-camera content that let buyers get to know the team. Ran a roster of 50 creators posting about the product, plus the agreements, compliance and reporting behind it.
0 to 20K followers in six months. Social drove 70% of new customers.
See @verysuccessfulcompany ↗
Brand campaign · 2024
Lyft × Divvy
Ran the Lyft x Divvy creator campaign at Ubiquitous, from strategy to creator recruiting to delivery. Earlier, recruited creators and helped write and edit Lyft's rider UGC campaign.
Published case study.
Read it on Ubiquitous ↗
Music · Viral dance
Walker Hayes, "Fancy Like"
Walker Hayes created the dance. I recruited large creators across verticals to take it well beyond country audiences.
A cross-genre TikTok trend.
Music · Hip-hop
Sleepy Hallow, "2055"
Creator seeding for one of 50+ music campaigns I ran for artists and labels, matching the track to creators whose audiences would carry it.
Broad organic adoption of the sound.